Donating to your political candidate of choice is an exercise in “how much.” Giving money to a candidate never feels like enough because there is not enough information to quantify how much is needed. Most candidates would like to have a steady flow of cash coming in so that they can accurately budge how much they will have when it comes time to spend the money. The best way to do this is through an online giving system.
An online giving system will allow the donator to donate a specific amount every month to a candidate. If you contrast this with the past then you will realize that an undertaking like this would require a person to visit the donor every month. It would take extra staff and time which may waste valuable time that you could use doing something else like building your donor base. Instead, your money goes through the payment processor where no one has to go collect it. It is handled by the system. The system takes care of it and leaves you and your staff free to do other things. Other things that will help your campaign in the long term. It is a better way to make sure that you are getting the donations you need to get the votes you need to win.
Plus, if you select the right processor then it may not cost you very much at all. In fact, most of the payment processors built specifically for non-profits charge a flat fee. A good thing when you are trying to figure out your budget and where you can advertise your message.
Another good thing about adding an online payment processor is that it extends the reach of your campaign. You no longer have to rely on the local area. Moreover, you can garner the disposable income of other like-minded people out there who will donate to you and your cause. If you are going to beat your opponent or opponents then you will need all the money you can get.
Adding an online component to your fundraising campaign can be extremely helpful for you and your situation. Donations add up even if the amounts are small. A lot of Super PACs get small donations and they all roll up into massive amounts of cash. You can do the same with your campaign. Perhaps, not at the same level but enough to be a serious player in your local market. Again, if you are going to win, then you should make use of every legal advantage you can get. Getting donations from all over the US and, possibly, the world can help you get the office you want.
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