Online campaign donations provide an instant influx of cash that may make the difference between defeat and a seat in the government of your choice. It is true that not every candidate with money will win. However, the truth is that every candidate with money is intimidating to their opponent. No one likes the fact that they are not generating as much money as the other person? Why? The classic thing to say is that people vote with their wallets. If someone is out generating your fundraising activities then there is the natural extension of thought that says that they might win. Why? Fundraising is difficult, therefore, there is a mental leap you can make based on the fact someone is generating a lot of donations.
Part of the issue could be, if you are on the receiving end of being the person who has not generated as much money, is that they run their online campaign for donations better than you. Everyone likes to be the best so it is not easy to admit that someone might be doing better than you at something. It is understandable, however, a good thing to do here is to accept reality. Once you accept reality then you should figure out how to get the same level of donations and compete at that level as well.
One final thing to think about here is that you can have a lot of donations and still find yourself behind in donations. Why? It is because some of the payment processor outfits will take a lion’s share of the donation. If you are thinking that this sounds unfair then you would be right. You are doing the hard work of getting these people to donate and there is no reason that the payment process should be taking all of the money. Every little penny counts if you are locked in a heated battle for the position you want. Therefore, making sure you have a good partner that wants to help you be effective with the money you get is important.
Just how similar is this to other payment processors? The answer is that it is very similar and very familiar. A good thing when you want someone to donate. You want the system to be as smooth and comfortable as possible. In fact, the companies that focus on this aspect are doing you a large favor. People who do not understand the checkout process will not donate, therefore, making it simple and easy to use increases the conversion of that donation form. Exactly what you want and what you need in order to compete successfully.
Leave a Comment