If you are a political candidate then you need a donation campaign website that is set up to take donations online. There is no way around it. The new world of politics requires you to be able to take donations any time day or night. It also requires you, currently, not to make contact with people as it might be a health hazard. Therefore, your website is one of the best things you can use to get donations online and offline. The former requires you to tell your donors to donate to you through your website instead of physically taking money.
How a Donation Campaign Website Helps You
In fact, there are several people who say that having a campaign website helps to focus your efforts. If you know that you can direct people to one place then you can direct all your marketing efforts to that funnel. You do not have to use extra staff to get your donations unless it is a special situation. Therefore, your work can be focused on things that get you more voters and more people who are likely to donate to your campaign.
Your website also can help you generate positive PR. It serves as a reminder of your message and brand online. If a reporter needs something then you can have your press kit on the website. Also, if they need a quick quote from something you have said in the past then they might be able to find it on your site. If it gets published then it extends your brand even further to people who may donate or vote for you when it comes time to do so.
Using the Website to Train People to Donate
Worried that people will not know how to donate on your site? You can leave videos and text on how to do it there so that there is no question. Of course, you can always have live chat on your site to help people. You need people to operate it. Therefore, if you want your donations to be automated then this might not be the best idea. Live chat, however, does have its own advantages. The ability to talk to someone may make visitors feel like you are actually doing something to listen to them. It also gives you an idea of where your potential voters’ minds are in the voting cycle. You can change up tactics to align with them and gain more votes and donations.
A Donation Campaign Website is an Asset
In any case, your political campaign website is an asset on many levels. You can communicate with your political base, get donations, and help the press get the information they need for their stories. It does all without much input from you. You get to focus on things that help you get more voters and donations. All while your website does its job in the background day and night.
Get your political fundraising site up to speed with our political fundraising software. Click the link to learn more about it.